"Healthcare For What's Next" is a fully integrated campaign for NorthShore University HealthSystems of northern Chicago. We positioned NorthShore as the healthcare frontrunner and technological leader in a highly competitive market.
The campaign contained TV, print, OOH, digital and transit, including a motion-sensor bus shelter.
Art Director: Jason Thompson
Creative Director: Debby Fries
Film Director: Theresa Wingert
The Black Cloud Gallery was an art gallery in the Chicago Artist District of Pilsen, co-founded by myself and three partners. The branding was inspired by street graffiti, which perfectly reflected what we showcased: beauty and edge in the arts of Chicago and beyond.
We ran monthly shows featuring a set of new artists while developing programs in the art community. We also started sub divisions of the gallery like the Art Bazaar, a popular $200 only art salon; and the retail section of the gallery called the Art Market.
See Black Cloud's Facebook page.
Gear Up and get ready for a new adventure. Enough of you "city folk" who never leave their 'hood that is always "the best" and think that the only views needed are on rooftops, and the only culture you need is a street fest. We positioned Kathmandu as the best gear to go the distance and get you out into the unknown.
The campaign included print, transit and OOH, and I also contributed original photography to the art direction.
Nokia was set to release its anticipated Lumia 920, and we created the "Bring It On" campaign to carry it. We targeted millennials to make use of our apps and unique durability to boost shares in the cell phone market up 5%. The highly successful launch spread to every medium available, including social, OOH a series of mall events.
We also created a 6-page print series for Rolling Stone, and ads for ESPN Magazine, People and Fader Magazine followed.
Creative Direction: John Waldschmidt
Art Direction: Jason Thompson
Copywriting: Ben Doessel
The look and feel for the Hornitos campaign "Not Just Any Tequila". This was used to elevate a brand considered to be bottom shelf, and was used for all on-premise and in-store elements.
We created a nice series for all three flavors: Hornitos Plata, Lime Shot, and Black Barrel.
Partnering with Playboy and Thrillist, we created a bartender-centric event which allowed for trial and education of the brand in subtle, authentic ways.
You saw the missing person ads on milk cartons for years, well now...MILK is Missing! All the soy and almond and coconut and non-dairy substitutes have given milk a bad rap. The trend needs to end. Well, there's a campaign to find milk and bring it back to breakfast and snack time.
The campaign used print, digital and social, and strategically placed in-store signage.
Disney Vacation Club releases the annual Vacation Planner to its Members, giving a rundown of travel opportunities, financial updates and other relevant information. It's full of charts and graphs. Not super exciting. Well, pictures are worth a thousand words, so we took that approach and let the images do the talking to sell unique vacations.
Disney Vacation Club retools the storefront displays of its Doorway to Dreams stores in Chicago and New York. This campaign highlighted the unique travel opportunities and moments autumn brings, despite being the end of the busy vacation season.
The initial pitch also incorporated a winter theme to carry the campaign into the next quarter. It too was bought and run in both stores.
There's no better way to get into the authentic spirit of Cinco de Mayo than with Sauza and Hornitos, and the umbrella of Casa Sauza lets you do just that, with a little help from partner products like Herdez and Corona.
We made mass grocery and drug displays, bundle packs, coasters, t-shirts, and other ways to get you celebrating this Cinco and throughout the summer.
For NorthShore University HealthSystem, we designed a Breast Cancer Awareness event for all of October to encourage Mammogram screenings.
The overall feeling was celebratory and uplifting with an elegant, modern chic look. It was very well received and was extended into social media using the hashtag to promote what people were celebrating in their lives.