TIC TAC DM3 SWEEPS
Art Direction / Marketing
Art Direction / Marketing
To promote its partnership with the Despicable Me franchise and the release of the new DM3 movie, Tic Tac needed a fun sweepstakes microsite. We developed an interactive site that brought to life the fun and whimsy DM3 characters, encouraging deeper user exploration and engagement beyond the site.
The mechanics of the sweepstakes were oriented to
facilitate repeat visits and to encourage sharing on social.
