For NorthShore University HealthSystem, I designed a Breast Cancer Awareness pop-up activation to encourage Mammogram screenings.
Where most breast cancer awareness messages are usually filled with warnings and scare tactics, the overall feeling here was celebratory and uplifting with an elegant, modern chic look. It was very well received and was extended into social media using the hashtag to promote what people were celebrating in their lives.
I worked with a local interior designer and print vendor to help bring the ideas to life, and designed all elements from environmental graphics to furniture design to digital.
Art Direction // Environmental Design // Branding