Gear Up and get ready for a new adventure. Enough of you "city folk" who never leave their 'hood that is always "the best" and think that the only views needed are on rooftops, and the only culture you need is a street fest. We positioned Kathmandu as the best gear to go the distance and get you out into the unknown.
The campaign included print, transit and OOH, and an exciting app that gave you location-based adventures to choose from, routes to take and the best gear to use on your trek, with an instant purchase option.
I also contributed original photography to the art direction.
Art Direction // Print // OOH // Photography // Digital