The look and feel for the Hornitos campaign "Not Just Any Tequila". This was used to elevate a brand considered to be bottom shelf, and was used for all on-premise and in-store elements.
We created a nice series for all three flavors: Hornitos Plata, Lime Shot, and Black Barrel.
Partnering with Playboy and Thrillist, we created a bartender-centric event which allowed for trial and education of the brand in subtle, authentic ways.
Art Direction // Retail // Print // Video