Jason Has Ideas
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NOT JUST ANY TEQUILA

The look and feel for the Hornitos campaign "Not Just Any Tequila". This was used to elevate a brand considered to be bottom shelf, and was used for all on-premise and in-store elements. 

We created a nice series for all three flavors: Hornitos Plata, Lime Shot, and Black Barrel.

Partnering with Playboy and Thrillist, we created a bartender-centric event which allowed for trial and education of the brand in subtle, authentic ways. 

Art Direction // Retail // Print // Video