You saw the missing person ads on milk cartons for years, well now...MILK is Missing! All the soy and almond and coconut and non-dairy substitutes have given milk a bad rap. The trend needs to end. Well, there's a campaign to find milk and bring it back to breakfast and snack time.
The campaign used print, digital and social, and strategically placed in-store signage.
Art Direction // Print // Retail // Digital