Jason Has Ideas
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MODELO COMBINADA

1 + 1 = 3 with Modelo Combinada by leveraging the equities that Modelo has already built as a favorite in beer cocktails. Modelo is taking it a step further by mixing its unique beer styles into a third distinctive drink. Promotional advertising was pushed hard in the on-premise and was well received in key markets.

Creative Direction // Photography // Retouching // Art Direction