Nokia was set to release its anticipated Lumia 920, and we created the "Bring It On" campaign to carry it. We targeted millennials to make use of our apps and unique durability to boost shares in the cell phone market up 5%. The highly successful launch spread to every medium available, including social, OOH a series of mall events.
We also created a 6-page print series for Rolling Stone, and ads for ESPN Magazine, People and Fader Magazine followed.
Art Direction // Print