Jason Has Ideas
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TIC TAC SWEEPS MICROSITE

To promote its partnership with the Despicable Me franchise and the release of the new DM3 movie, Tic Tac needed a fun sweepstakes microsite.

We developed a responsive, single-scroll site that brought to life the fun and whimsy DM3 characters, encouraging deeper user exploration and engagement beyond the site while simultaneously adhering to tight usage guidelines. The mechanics of the sweepstakes were oriented to facilitate repeat visits on a daily basis, and to encourage sharing on various social networks. 

Creative Direction // Art Direction // Digital