TOWERING ABOVE THE ORDINARY
Creative Direction / Strategy / Brand Identity / Marketing
18 Dock is a luxury mixed-use development featuring two towers in Stamford's South End with an oversized amenity level and panoramic views of the Sound. Located minutes from MetroNorth with convenient NYC access, the project needed to differentiate itself in a competitive residential market within the rapidly transforming neighborhood.
Creative Direction / Strategy / Brand Identity / Marketing
18 Dock is a luxury mixed-use development featuring two towers in Stamford's South End with an oversized amenity level and panoramic views of the Sound. Located minutes from MetroNorth with convenient NYC access, the project needed to differentiate itself in a competitive residential market within the rapidly transforming neighborhood.
AN OASIS ALL YOUR OWN
We created a sophisticated brand identity centered on luxury amenities, unbeatable views, and accessible urban retreat positioning. The elegant visual design featured refined aesthetics and sophisticated colors that communicated premium lifestyle while emphasizing tranquil luxury with urban convenience. The brand was implemented across marketing materials, environmental graphics, and digital platforms to create a cohesive luxury experience.
A SIGNATURE RETAIL EXPERIENCE
We also developed marketing for the onsite retail, creating 3D renderings and collateral that complemented the overall brand strategy. This comprehensive approach elevated the entire development into a complete lifestyle destination, demonstrating how strategic branding across residential and retail components can establish standout positioning in competitive luxury markets.
We created a sophisticated brand identity centered on luxury amenities, unbeatable views, and accessible urban retreat positioning. The elegant visual design featured refined aesthetics and sophisticated colors that communicated premium lifestyle while emphasizing tranquil luxury with urban convenience. The brand was implemented across marketing materials, environmental graphics, and digital platforms to create a cohesive luxury experience.
A SIGNATURE RETAIL EXPERIENCE
We also developed marketing for the onsite retail, creating 3D renderings and collateral that complemented the overall brand strategy. This comprehensive approach elevated the entire development into a complete lifestyle destination, demonstrating how strategic branding across residential and retail components can establish standout positioning in competitive luxury markets.
DELIVERABLES
Brand strategy and identity, naming, renderings, web design, retail brochure, photography, print and digital marketing, film, OOH advertising
Brand strategy and identity, naming, renderings, web design, retail brochure, photography, print and digital marketing, film, OOH advertising
