Building brands through strategic clarity & purposeful
design—from foundation to expression.
I focus on building work that drives measurable business impact, while grounded in the intersection of creativity, strategy, and growth. At the heart of each project: clear strategy, strong direction and thoughtful execution. My focus is on setting clear direction, elevating creative standards, and creating environments where teams can produce smart, purposeful work.
design—from foundation to expression.
I focus on building work that drives measurable business impact, while grounded in the intersection of creativity, strategy, and growth. At the heart of each project: clear strategy, strong direction and thoughtful execution. My focus is on setting clear direction, elevating creative standards, and creating environments where teams can produce smart, purposeful work.
I actively integrate emerging technologies into the creative process to accelerate workflows, expand ideation, and uncover strategic insight. This approach enhances efficiency and clarity while reinforcing the importance of strategy, taste, and craft.
Outside of client work, my photography reflects how I see the world—through curiosity, observation, and a belief that great creative starts with simply paying attention.
Consumer
Disney Vacation Club, Tic Tac, Jameson Irish Whiskey, Pernod Ricard, Jukka, Kathmandu, California Milk, Jim Beam Spirits, Legacy Marketing, Kraft, Black Cloud Gallery
Real Estate
NewYork-Presbyterian, NorthShore University HealthSystems, Kite Pharma, Seqirus
Beam Reach, JLL, COPT, Taconic Partners, Akridge, Dair Development, Greystar, NRED, Changi Airport Group, Colliers, BXP, Stream Realty Partners
HealthcareNewYork-Presbyterian, NorthShore University HealthSystems, Kite Pharma, Seqirus
// FOCUS //
2018 Rx Awards Winner: Magazine Advertising / Art Direction / Coherus BioSciences Corporate Campaign
2019 Rx Awards Winner: Brand Identity / Creative Direction / Seqirus flu360 Customer Experience Platform
2019 Rx Awards Winner: PSA Campaign / Creative Direction / Seqirus Flu Awareness
2019 Rx Awards Winner: Poster Series Design / Creative Direction / Seqirus Flu Awareness
2025 Muse Awards Winner: Branded Content / Property, Developer / The Byron / NRED, Akridge
2025 Muse Awards Winner: Video, Real Estate / 18 Dock / Dair Development
Brand Strategy
Establish strategic clarity with:
- Competitive Analysis
- Brand Positioning
- Brand Storytelling
- Brand Architecture
- Naming & Tagline
Establish strategic clarity with:
- Competitive Analysis
- Brand Positioning
- Brand Storytelling
- Brand Architecture
- Naming & Tagline
Brand Identity
Build distinctive foundations using:
- Logo & Visual Language
- Voice & Messaging
- Brand Guidelines
Build distinctive foundations using:
- Logo & Visual Language
- Voice & Messaging
- Brand Guidelines
Brand Extension
Activate across channels with:
- Advertising & Marketing
- Websites, Digital & Social (organic & paid)
- Photography
- Films
- Environment & Experience
// AWARDS //Activate across channels with:
- Advertising & Marketing
- Websites, Digital & Social (organic & paid)
- Photography
- Films
- Environment & Experience
2018 Rx Awards Winner: Magazine Advertising / Art Direction / Coherus BioSciences Corporate Campaign
2019 Rx Awards Winner: Brand Identity / Creative Direction / Seqirus flu360 Customer Experience Platform
2019 Rx Awards Winner: PSA Campaign / Creative Direction / Seqirus Flu Awareness
2019 Rx Awards Winner: Poster Series Design / Creative Direction / Seqirus Flu Awareness
2025 Muse Awards Winner: Branded Content / Property, Developer / The Byron / NRED, Akridge
2025 Muse Awards Winner: Video, Real Estate / 18 Dock / Dair Development
