Building brands through strategic clarity & purposeful design, from foundation to expression.
I focus on building work that drives measurable business impact at the intersection of creativity, strategy, and growth. My focus is on setting clear direction, elevating creative standards, and creating environments where teams can produce smart, purposeful work.
I actively integrate emerging technologies into the creative process to accelerate workflows, expand ideation, and uncover strategic insight. This approach enhances efficiency and clarity while reinforcing the importance of strategy, taste, and craft.
Outside of client work, my photography reflects how I see the world—through curiosity, observation, and a belief that great creative starts with simply paying attention.
// CLIENT EXPERIENCE //
Consumer
Disney Vacation Club, Tic Tac, Jameson Irish Whiskey, Pernod Ricard, Jukka, Kathmandu, California Milk, Beam Spirits, Legacy Marketing, Kraft, Black Cloud Gallery
Real Estate
Beam Reach Partners, JLL, COPT, Akridge, Dair Development, Greystar, NRED, Changi Airport Group, Colliers, BXP, Stream Realty Partners
Healthcare
NewYork-Presbyterian, NorthShore University HealthSystems, Kite Pharma, Seqirus
Consumer
Disney Vacation Club, Tic Tac, Jameson Irish Whiskey, Pernod Ricard, Jukka, Kathmandu, California Milk, Beam Spirits, Legacy Marketing, Kraft, Black Cloud Gallery
Real Estate
Beam Reach Partners, JLL, COPT, Akridge, Dair Development, Greystar, NRED, Changi Airport Group, Colliers, BXP, Stream Realty Partners
Healthcare
NewYork-Presbyterian, NorthShore University HealthSystems, Kite Pharma, Seqirus
// FOCUS //
Brand Strategy
Establish strategic clarity with:
- Competitive Analysis
- Brand Positioning
- Brand Storytelling
- Brand Architecture
- Naming & Tagline
Establish strategic clarity with:
- Competitive Analysis
- Brand Positioning
- Brand Storytelling
- Brand Architecture
- Naming & Tagline
Brand Identity
Build distinctive foundations using:
- Logo & Visual Language
- Voice & Messaging
- Brand Guidelines
Build distinctive foundations using:
- Logo & Visual Language
- Voice & Messaging
- Brand Guidelines
Brand Extension
Activate across channels with:
- Advertising & Marketing
- Websites, Digital & Social (organic & paid)
- Photography
- Films
- Environment & Experience
Activate across channels with:
- Advertising & Marketing
- Websites, Digital & Social (organic & paid)
- Photography
- Films
- Environment & Experience
// AWARDS //
2018 Rx Awards Winner: Magazine Advertising / Art Direction / Coherus BioSciences Corporate Campaign
2019 Rx Awards Winner: Brand Identity / Creative Direction / Seqirus flu360 Customer Experience Platform
2019 Rx Awards Winner: PSA Campaign / Creative Direction / Seqirus Flu Awareness
2019 Rx Awards Winner: Poster Series Design / Creative Direction / Seqirus Flu Awareness
2025 Muse Awards Winner: Branded Content / Property, Developer / The Byron / NRED, Akridge
2025 Muse Awards Winner: Video, Real Estate / 18 Dock / Dair Development
2018 Rx Awards Winner: Magazine Advertising / Art Direction / Coherus BioSciences Corporate Campaign
2019 Rx Awards Winner: Brand Identity / Creative Direction / Seqirus flu360 Customer Experience Platform
2019 Rx Awards Winner: PSA Campaign / Creative Direction / Seqirus Flu Awareness
2019 Rx Awards Winner: Poster Series Design / Creative Direction / Seqirus Flu Awareness
2025 Muse Awards Winner: Branded Content / Property, Developer / The Byron / NRED, Akridge
2025 Muse Awards Winner: Video, Real Estate / 18 Dock / Dair Development
