TIC TAC/DM3 SWEEPS
CLIENT: TIC TAC
PROJECT: DESPICABLE ME 3 PROMOTIONAL SWEEPSTAKES MICROSITE
CLIENT: TIC TAC
PROJECT: DESPICABLE ME 3 PROMOTIONAL SWEEPSTAKES MICROSITE
To support its partnership with the Despicable Me franchise and the release of Despicable Me 3, Tic Tac launched a promotional sweepstakes microsite designed to capture the brand’s playful spirit.
We created an interactive digital experience that brought the film’s characters to life, encouraging users to explore, engage, and spend more time within the site. The sweepstakes was strategically designed to drive repeat visits while promoting social sharing, extending reach and amplifying audience participation.
We created an interactive digital experience that brought the film’s characters to life, encouraging users to explore, engage, and spend more time within the site. The sweepstakes was strategically designed to drive repeat visits while promoting social sharing, extending reach and amplifying audience participation.
DELIVERABLES
Brand Experience • Digital strategy • Website • Art direction • Web development