GEAR UP
CLIENT: KATHMANDU
PROJECT: Brand Campaign
CLIENT: KATHMANDU
PROJECT: Brand Campaign
Kathmandu needed a campaign to drive sales, improve online ordering, and attract new customers while building long-term brand loyalty. We responded with a simple call to action: gear up for adventure beyond your routine. The campaign targeted young urban audiences who stick to rooftops and neighborhood haunts—and encouraged them to venture further.
We positioned Kathmandu as the gear that helps you go the distance, using city settings as the entry point to reach urban dwellers ready to reconnect with the outdoors.
DELIVERABLES
Brand strategy & identity • Website • Print & digital marketing • Email advertising • Custom app • OOH • Transit advertising
