GEAR UP
Creative Direction / Art Direction / Photography / Marketing
Creative Direction / Art Direction / Photography / Marketing
Kathmandu was in need of a new campaign to increase sales and improve online ordering. They were also looking to find new customers and create brand loyalty. So, we sent the word out to gear up and get ready for a new adventure.
Enough of you city folk who never leave their ‘hood and think that the only views needed are on rooftops, and the
only culture you need is a street fest.
We positioned Kathmandu as the best gear to go the distance and get you out into the unknown. A full 360 campaign was launched, with OOH, print, digital marketing, a new Adventure Mapp, and transit advertising.
