JUKKA
CLIENT: jukka vending, co.
PROJECT: BRAND CAMPAIGN, VIDEO
CLIENT: jukka vending, co.
PROJECT: BRAND CAMPAIGN, VIDEO
JUKKA? What's JUKKA? What does it mean? Well, that's part of the story. JUKKA rethinks what vending can be. It serves up fresh food from brands you actually recognize, with the ability to keep hot things hot and cold things cold. It’s fast, smart, and built for how to eat on the go.
We had to introduce something totally new—with an odd name to boot— and make it instantly click—especially for a younger, tech-savvy crowd. So we built a fun, icon-heavy brand system that kept things simple, quick, and easy to navigate, framing JUKKA as a smart, approachable and trusted brand. All while keeping the intrigue alive. So, wait, what does JUKKA mean?
DELIVERABLES
Brand strategy & identity • Print advertising • Video
We had to introduce something totally new—with an odd name to boot— and make it instantly click—especially for a younger, tech-savvy crowd. So we built a fun, icon-heavy brand system that kept things simple, quick, and easy to navigate, framing JUKKA as a smart, approachable and trusted brand. All while keeping the intrigue alive. So, wait, what does JUKKA mean?
DELIVERABLES
Brand strategy & identity • Print advertising • Video
