YESCARTA EXPERIENCE
CLIENT: KITE, GILEAD
PROJECT: Brand EVENT EXPERIENCE
CLIENT: KITE, GILEAD
PROJECT: Brand EVENT EXPERIENCE
YESCARTA is a CAR T therapy for the treatment of non-Hodgkin lymphoma. At the 2018 ASH Conference, YESCARTA made their presence known with a booth that was host to various digital interactions.
The Patient Identification Challenge tasked attendees to "beat the clock" and select a candidate eligible for treatment after comparing profiles. It was educational brand awareness, providing first-hand interaction with the brand while underlying the urgency to treat.
The Manufacturing Station gave attendees a close look at real objects involved in the creation of YESCARTA, showcasing their best-in-class manufacturing while bringing product awareness. Plus a self-guided touchscreen experience to take a deeper dive into content.Website
DELIVERABLES
Brand strategy • Event marketing • Experiential & interactive design • Environmental graphics • Digital advertising • Video • Motion graphics
The Patient Identification Challenge tasked attendees to "beat the clock" and select a candidate eligible for treatment after comparing profiles. It was educational brand awareness, providing first-hand interaction with the brand while underlying the urgency to treat.
The Manufacturing Station gave attendees a close look at real objects involved in the creation of YESCARTA, showcasing their best-in-class manufacturing while bringing product awareness. Plus a self-guided touchscreen experience to take a deeper dive into content.Website
DELIVERABLES
Brand strategy • Event marketing • Experiential & interactive design • Environmental graphics • Digital advertising • Video • Motion graphics
