Art Direction / Experiential Marketing / Design
YESCARTA is a CAR T therapy for the treatment of non-Hodgkin lymphoma. At the 2018 ASH Conference, YESCARTA made their presence known with a booth that was host to various digital interactions.
The Patient Identification Challenge tasked attendees to beat the clock and select a candidate eligible for treatment after comparing
 profiles. It was educational, while also underlying the urgency to treat. Our manufacturing station gave attendees a close look at real objects involved in the creation of YESCARTA, showcasing their best-in-class manufacturing while bringing product awareness.
Plus a self-guided touchscreen experience to take a deeper dive into content.
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