THE POWER OF YES
Art Direction / Experiential Marketing / Design
Art Direction / Experiential Marketing / Design
YESCARTA is a CAR T therapy for the treatment of non-Hodgkin lymphoma. At the 2018 ASH Conference, YESCARTA made their presence known with a booth that was host to various digital interactions.
The Patient Identification Challenge tasked attendees to beat the clock and select a candidate eligible for treatment after comparing
profiles. It was educational, while also underlying the urgency to treat. Our manufacturing station gave attendees a close look at real objects involved in the creation of YESCARTA, showcasing their best-in-class manufacturing while bringing product awareness.
Plus a self-guided touchscreen experience to take a deeper dive into content.
![](https://cdn.myportfolio.com/d8e01ce8-297e-4ec1-85e5-497073f6c244/3cc2a3ec-713e-4a55-bb8e-67aa82178237_rw_1920.png?h=0b011ab27e3a99999034cf665831ecc2)
![](https://cdn.myportfolio.com/d8e01ce8-297e-4ec1-85e5-497073f6c244/2430eb78-2af4-4cf1-96e6-b699e27a8ea6_rw_1920.png?h=0fce1e7f5218fd34af5f283babc4bd51)
![](https://cdn.myportfolio.com/d8e01ce8-297e-4ec1-85e5-497073f6c244/be42868e-be96-44d6-a11b-a9abf0aabb8f_rw_1920.png?h=ce0f7b8894ed0825a5e83b5b896f473b)