JAMESON WHISKEY FEST
Creative Direction / Brand Identity / Marketing
Creative Direction / Brand Identity / Marketing
Jameson Caskmates is whiskey aged in stout beer barrels. Naturally they partnered with breweries throughout the country,
hosting an array of events, live music, and tastings. Now, they launched its first-ever whiskey-owned beer festival in Brooklyn to celebrate the uniqueness
and diversity of the brewery’s neighborhoods.
We created a brand identity for the event along with digital/social promotions,
while utilizing RFID and a digital diary to document the consumer journey throughout the event.
