Creative Direction / Brand Identity / Marketing
Across categories and industries, customer experience is fast becoming the new battleground. And in a parity product market such as vaccines, differentiation, competitive advantage, loyalty, and ROI are driven by CX. To differentiate Seqirus from its competitors, create a CX brand that encompasses clinical financial and operational challenges and solutions. Along with the brand identity, a suite of marketing materials were developed to help sales force communicate the brand value and services.
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