HEALTHCARE FOR WHAT'S NEXT
Art Direction / Design / Storyboards / Brand Identity
“Healthcare For What’s Next” is a fully integrated campaign for NorthShore University HealthSystem of Chicago. We positioned NorthShore as the healthcare frontrunner, showcasing exceptional patient care and supreme technology in a highly competitive market.
Art Direction / Design / Storyboards / Brand Identity
“Healthcare For What’s Next” is a fully integrated campaign for NorthShore University HealthSystem of Chicago. We positioned NorthShore as the healthcare frontrunner, showcasing exceptional patient care and supreme technology in a highly competitive market.
For each service group — General Medicine, Cardiovascular, Neurological, Orthopaedic, and Sports Medicine — we produced TV, radio, print, social media, and digital advertising.
![](https://cdn.myportfolio.com/d8e01ce8-297e-4ec1-85e5-497073f6c244/0496806a-d4f9-44bd-a59c-b43b4173ae6a_rw_1920.png?h=c74c42e383baef923524c19b4664c3c3)
![](https://cdn.myportfolio.com/d8e01ce8-297e-4ec1-85e5-497073f6c244/f6d84c63-3fda-4a1a-9297-4b63965dc4be_rw_1920.png?h=d7e5765910fd889735881013ea34d58d)
![](https://cdn.myportfolio.com/d8e01ce8-297e-4ec1-85e5-497073f6c244/b0fe4ef7-e261-4c6f-92e6-63c7c1a25270_rw_1920.png?h=83b216c03eb2d68f2db18723223d2155)
![](https://cdn.myportfolio.com/d8e01ce8-297e-4ec1-85e5-497073f6c244/2e32fddf-ecd2-4d27-be2f-34c6d4518834_rw_1920.png?h=c528ef8d36634ae53283ece515fbeaf6)
![](https://cdn.myportfolio.com/d8e01ce8-297e-4ec1-85e5-497073f6c244/aa877ee2-b09a-42f1-aa17-9029e84cb513_rw_1920.png?h=8984033d5294b5da0e38ed6d8ed2816e)
![](https://cdn.myportfolio.com/d8e01ce8-297e-4ec1-85e5-497073f6c244/30adddb6-b026-497c-a2d5-9e42b1ab27a8_rw_1920.png?h=db4e92dfc7daf4c0f9e54c5894d0e9ee)