HEALTHCARE FOR WHAT'S NEXT
CLIENT: NORTHSHORE UNIVERSITY HEALTHSYSTEMS
PROJECT: BRAND CAMPAIGN
CLIENT: NORTHSHORE UNIVERSITY HEALTHSYSTEMS
PROJECT: BRAND CAMPAIGN
“Healthcare For What’s Next” is a fully integrated campaign for NorthShore University HealthSystem (now Endeavor Health) serving the greater Chicago metropolitan area. The work positions NorthShore as a healthcare frontrunner in an increasingly competitive market, highlighting both its exceptional, human-centered patient care and its investment in advanced medical technology.
The use of split-screen visuals and intentional image pairings, juxtaposing intimate, real patient moments with technological advancements became the creative driver. This dual-frame storytelling reinforced the core message: that even in a world of rapidly advancing technology, the human element remains central to NorthShore’s approach to care.
DELIVERABLES
Brand strategy and identity • Print and digital advertising • Regional commercial films • Radio advertising • Paid social media • OOH advertising • Environmental graphics
Brand strategy and identity • Print and digital advertising • Regional commercial films • Radio advertising • Paid social media • OOH advertising • Environmental graphics
