STAND WITH THE LEGENDS
Creative Direction / Design / Brand Identity / Marketing
Neoscape successfully rebranded and repositioned the historic Inland Steel Building in Chicago's Loop district, transforming it from a landmark property into a modern, competitive workplace. The rebrand leveraged the its legendary status, modernizing its appeal through enhanced marketing of new amenities, updated design and adjacent retail space.
The new brand strategy balanced heritage with innovation by honoring the building's iconic status and historical significance while embracing the future through a forward-looking vision that promises continued relevance.
A LANDMARK RENAISSANCE
The rebranding successfully elevated the Inland Steel Building into current conversations about Chicago's premier workplace destinations,. The campaign effectively communicated that tenants can "stand with the legends of the past" while building "a future full of promise" in one of Chicago's most celebrated architectural icons.
Creative Direction / Design / Brand Identity / Marketing
Neoscape successfully rebranded and repositioned the historic Inland Steel Building in Chicago's Loop district, transforming it from a landmark property into a modern, competitive workplace. The rebrand leveraged the its legendary status, modernizing its appeal through enhanced marketing of new amenities, updated design and adjacent retail space.
The new brand strategy balanced heritage with innovation by honoring the building's iconic status and historical significance while embracing the future through a forward-looking vision that promises continued relevance.
A LANDMARK RENAISSANCE
The rebranding successfully elevated the Inland Steel Building into current conversations about Chicago's premier workplace destinations,. The campaign effectively communicated that tenants can "stand with the legends of the past" while building "a future full of promise" in one of Chicago's most celebrated architectural icons.
