BLACK CLOUD GALLERY
CLIENT: BLACK CLOUD GALLERY
PROJECT: BRAND CAMPAIGN
CLIENT: BLACK CLOUD GALLERY
PROJECT: BRAND CAMPAIGN
I co-founded The Black Cloud Gallery with three partners in Chicago’s Pilsen Arts District, a lively, walkable hub of galleries, studios, and performance spaces that drew strong crowds—especially during the popular summer First Friday art crawls.
The gallery showcased a range of Chicago artists across painting, multimedia, and sculpture, with a brand identity inspired by street graffiti to reflect both the grit and beauty of the work. In addition to the exhibition space, we operated an on-site retail shop.
We produced monthly themed exhibitions highlighting emerging artists and built a broader community presence through events and programming. Our marketing efforts spanned email, digital and print advertising, and social media, helping grow our audience while supporting the artists we represented.
DELIVERABLES
Brand strategy & identity • Website • Organic & Paid Social Media • Print Advertising • Event Planning & Marketing • Photography • Email & Digital Marketing • Apparel • Retail packaging
Brand strategy & identity • Website • Organic & Paid Social Media • Print Advertising • Event Planning & Marketing • Photography • Email & Digital Marketing • Apparel • Retail packaging
