THE BLUFFS
CLIENT: Lincoln Property Company
PROJECT: BRAND CAMPAIGN, OFFICE
CLIENT: Lincoln Property Company
PROJECT: BRAND CAMPAIGN, OFFICE
Neoscape worked closely with Lincoln to reposition The Bluffs, a class A office development in Playa Vista, CA. Comprised of two buildings, the spaces focus on bringing outdoors in and indoors out. The various amenities include immediate outdoor access, private tenant terraces, and Cali-cool amenities.
OPEN SPACES. ENDLESS POTENTIAL.
The client wanted to market their office space as an open-air campus, highlighting Cali's natural surroundings and prime location near major tech companies like Meta, Apple, YouTube, Google, and IMAX.
The client wanted to market their office space as an open-air campus, highlighting Cali's natural surroundings and prime location near major tech companies like Meta, Apple, YouTube, Google, and IMAX.
Under new ownership, they also needed to emphasize their commitment to client experience. The messaging centered on this client-focused approach, with a dual sentence structure that reflected the property's two-building layout, while the visual identity conveyed a contemporary aesthetic with natural elements.
DELIVERABLES
Brand strategy & identity • Naming • Website • Brochure • Site plan & neighborhood map • Email & digital marketing
Brand strategy & identity • Naming • Website • Brochure • Site plan & neighborhood map • Email & digital marketing
