WELCOME TO THE STACKS
Creative Direction / Design / Brand Identity / Storyboards / Marketing
Neoscape partnered closely with Akridge and National Real Estate Development to craft the comprehensive brand experience for three distinct residential buildings—Colette, Everly, and The Byron—within The Stacks, a dynamic mixed-use development in Washington, DC’s vibrant Buzzard Point District. From conceptualization to execution, Neoscape led the development of brand identities, naming strategies, marketing, and collateral materials that brought each property's unique character to life.
The Stacks is a thoughtfully designed urban neighborhood that blends energy, style, and culture. This ambitious project offers three distinctive residential buildings, each with its own personality, and united by a shared sense of community and place.
Creative Direction / Design / Brand Identity / Storyboards / Marketing
Neoscape partnered closely with Akridge and National Real Estate Development to craft the comprehensive brand experience for three distinct residential buildings—Colette, Everly, and The Byron—within The Stacks, a dynamic mixed-use development in Washington, DC’s vibrant Buzzard Point District. From conceptualization to execution, Neoscape led the development of brand identities, naming strategies, marketing, and collateral materials that brought each property's unique character to life.
The Stacks is a thoughtfully designed urban neighborhood that blends energy, style, and culture. This ambitious project offers three distinctive residential buildings, each with its own personality, and united by a shared sense of community and place.
MAKE YOUR HOME A HAVEN
Everly features apartments with Scandinavian-inspired interiors that emphasize raw materials and natural elements. Positioned as a haven from DC's urban hustle, the property includes ground-level maisonettes, rooftop pool, and other shared amenities.
Everly features apartments with Scandinavian-inspired interiors that emphasize raw materials and natural elements. Positioned as a haven from DC's urban hustle, the property includes ground-level maisonettes, rooftop pool, and other shared amenities.
FORGE YOUR LIFESTYLE
The Byron delivers bold, industrial-inspired living in DC with a distinctive edge drawn from Brooklyn warehouses and urban lounges. Featuring a masculine, contemporary aesthetic and exceptional shared amenities, this residential property offers an unbeatable location while standing out as part of The Stacks development with its own unique character that complements the community's other offerings.
**AWARD WINNER: MUSE 2025 Branded Content - Property / Developer
The Byron delivers bold, industrial-inspired living in DC with a distinctive edge drawn from Brooklyn warehouses and urban lounges. Featuring a masculine, contemporary aesthetic and exceptional shared amenities, this residential property offers an unbeatable location while standing out as part of The Stacks development with its own unique character that complements the community's other offerings.
**AWARD WINNER: MUSE 2025 Branded Content - Property / Developer
LONG LIVE THE VIBRANT
The Colette brand embodies a funky, bohemian identity that positions the property as a destination for creative self-expression and social connection. Built around an eccentric, vibrant aesthetic, Colette's unique personality successfully differentiates it within The Stacks development, celebrating individuality while fostering community through both private and co-living experiences.
The Colette brand embodies a funky, bohemian identity that positions the property as a destination for creative self-expression and social connection. Built around an eccentric, vibrant aesthetic, Colette's unique personality successfully differentiates it within The Stacks development, celebrating individuality while fostering community through both private and co-living experiences.
DELIVERABLES
Brand strategy & identity, naming, stationery package, digital brochure, site plan & neighborhood map, The Stacks website, individual property websites, 3D renderings, lifestyle photography, film
Brand strategy & identity, naming, stationery package, digital brochure, site plan & neighborhood map, The Stacks website, individual property websites, 3D renderings, lifestyle photography, film
3D Rendering of The Stacks
Individual Property Positioning & Strategy
Property Naming Exercise
Brand Architecture
The Stacks web
3D Renderings of the development
Neighborhood Photoshoot
The Byron
Everly
Colette
