WELCOME TO THE STACKS
CLIENT: Akridge, National Real Estate Development, Greystar
PROJECT: multi-Brand Campaign, Residential/Mixed-Use
Neoscape partnered closely with Akridge and National Real Estate Development to craft the comprehensive multi-brand experience for three distinct residential buildings—Colette, Everly, and The Byron—all within The Stacks, a dynamic mixed-use development in Washington, DC. From conceptualization to execution, Neoscape led the development of brand identities, naming strategies, marketing, and collateral materials that brought each property's unique character to life.
This ambitious project offers three distinctive residential buildings, each with its own personality, united by a shared sense of community.
**2026 Winner: Multi-Family Development of the Year
CLIENT: Akridge, National Real Estate Development, Greystar
PROJECT: multi-Brand Campaign, Residential/Mixed-Use
Neoscape partnered closely with Akridge and National Real Estate Development to craft the comprehensive multi-brand experience for three distinct residential buildings—Colette, Everly, and The Byron—all within The Stacks, a dynamic mixed-use development in Washington, DC. From conceptualization to execution, Neoscape led the development of brand identities, naming strategies, marketing, and collateral materials that brought each property's unique character to life.
This ambitious project offers three distinctive residential buildings, each with its own personality, united by a shared sense of community.
**2026 Winner: Multi-Family Development of the Year
MAKE YOUR HOME A HAVEN
Everly features apartments with Scandinavian-inspired interiors that emphasize raw materials and natural elements. Positioned as a haven from DC's urban hustle, the property includes ground-level maisonettes, retail, and high-level shared amenities.
Everly features apartments with Scandinavian-inspired interiors that emphasize raw materials and natural elements. Positioned as a haven from DC's urban hustle, the property includes ground-level maisonettes, retail, and high-level shared amenities.
FORGE YOUR LIFESTYLE
The Byron delivers bold, industrial-inspired living in DC with a distinctive edge. Featuring a masculine, contemporary aesthetic and exceptional shared amenities, this property offers an unbeatable location that complements the community's other offerings.
**AWARD WINNER: MUSE 2025 Branded Content - Property / Developer
The Byron delivers bold, industrial-inspired living in DC with a distinctive edge. Featuring a masculine, contemporary aesthetic and exceptional shared amenities, this property offers an unbeatable location that complements the community's other offerings.
**AWARD WINNER: MUSE 2025 Branded Content - Property / Developer
LONG LIVE THE VIBRANT
The Colette brand embodies a funky, bohemian identity that positions the property as a destination for creative self-expression and social connection. Built around an eccentric, vibrant aesthetic, Colette successfully differentiates itself within The Stacks with both private and co-living experiences.
The Colette brand embodies a funky, bohemian identity that positions the property as a destination for creative self-expression and social connection. Built around an eccentric, vibrant aesthetic, Colette successfully differentiates itself within The Stacks with both private and co-living experiences.
DELIVERABLES
Brand strategy & identity • Naming • Stationery package • Digital brochure • Site plan & Neighborhood map • The Stacks website • Individual property websites (3) • 3D renderings • Lifestyle photography • Film
Brand strategy & identity • Naming • Stationery package • Digital brochure • Site plan & Neighborhood map • The Stacks website • Individual property websites (3) • 3D renderings • Lifestyle photography • Film
3D Rendering of The Stacks
Individual Property Positioning & Strategy
Property Naming Exercise
Brand Architecture
The Stacks web
3D Renderings of the development
Neighborhood Photoshoot
The Byron
Everly
Colette
The Stacks Film