Creative Direction / Art Direction / Experiential Marketing
For NorthShore University HealthSystem, we designed a Breast Cancer Awareness pop-up activation to encourage Mammogram screenings.
To keep awareness messages positive and uplifting rather than serious in tone, we crafted the messaging to be celebratory with an elegant, modern chic look. It was very well received and was pushed through social media to get the word out and highlight what people were celebrating in their lives. We collaborated with a local interior designer on elements from environmental graphics to furniture to help bring the event to life.
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