CELEBRATE HEALTH EXPERIENCE
CLIENT: NORTHSHORE UNIVERSITY HEALTHSYSTEMS
PROJECT: POP-UP EXPERIENTIAL EVENT
CLIENT: NORTHSHORE UNIVERSITY HEALTHSYSTEMS
PROJECT: POP-UP EXPERIENTIAL EVENT
For NorthShore University HealthSystems, we conceived, designed, and produced a Breast Cancer Awareness pop-up activation at Westfield Old Orchard to encourage mammogram screenings. Set within the high-traffic outdoor mall, the installation naturally drew significant foot traffic, amplifying both visibility and engagement throughout the experience.
We intentionally shifted away from a clinical tone, instead embracing a celebratory voice paired with an uplifting aesthetic. Visitors were invited to reflect on and share what they were celebrating in their own lives, creating a more personal and emotionally resonant connection to the cause. The activation extended beyond the physical space through social media, helping broaden reach and sustain momentum.
We intentionally shifted away from a clinical tone, instead embracing a celebratory voice paired with an uplifting aesthetic. Visitors were invited to reflect on and share what they were celebrating in their own lives, creating a more personal and emotionally resonant connection to the cause. The activation extended beyond the physical space through social media, helping broaden reach and sustain momentum.
We collaborated with a local interior designer to bring the environment to life with custom furnishings and environmental graphics, ensuring a cohesive and inviting experience. The pop-up was widely embraced, generating strong attendance and earning coverage from local news outlets, reinforcing its impact.
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DELIVERABLES
Brand strategy & Integrated campaign • Experiential design • Environmental graphics • Production design • Brand content & Social media • Print marketing
Brand strategy & Integrated campaign • Experiential design • Environmental graphics • Production design • Brand content & Social media • Print marketing
